[Niki]

Okay – this sounds like two questions…

POSTS vs PAGES:
So in terms of posts and pages the simplified answer (for now) is that pages are static content on your site. Information-filled pages about your business (or you) that users will always want to access – eg: About, Contact, Gallery, Services, FAQs. Very little changes on these pages.

Where-as “Posts” are more like articles – more immediate “news”. Timely.

They have Publish date, and Author posted with them. And with Posts there is the options to have a page (here’s an example) where all your posts will be displayed as “excerpts” for users to browse through and choose from. My lesson on blogging is within the “finishing up” section of the course, which will be available on the 15th.

BRANDING:
This is all about how you come across to people through the use of colour, imagery, logo, text, fonts etc. So branding is about making those choices early on, and then consistently using those visual elements so that people get familiar with those representing you.

Many people have a very tough time with making these decisions (myself included). It is good to get inspired (pinterest is a great place for that) and really decide what colours and vibe will suit you. (and appeal to your website visitors)

I’ve got a couple of worksheets to help you brainstorm who you are and how you want to come across in the Define Your Brand lesson.

[Deleted User]

Interesting, Niki. Thanks for this overview.

[Niki]

No Problem Catherine. These details can certainly spin your mind around when you are new to WordPress. But once you have a chance to get into the technology of it and feel that the tasks become familiar these things will become more evident.